Custom platform for managing special commercial conditions for Knauf

Digitising the commercial pipeline for a construction leader. Knauf, a world leader in the distribution of gypsum boards, required a digital solution to manage its special commercial conditions in a structured and controlled way. The main challenge was to centralise and standardise the management of special offers while supporting a complex commercial organisation with multiple approval levels.

Offing developed a custom platform designed to manage the commercial offer pipeline, including approval workflows adapted to different business roles.

The challenge: controlling special conditions in a complex sales structure

Knauf needed a solution that would allow them to:

• Centralise the management of special pricing conditions and commercial terms.
• Define clear approval workflows based on different roles within the organisation.
• Control the offer pipeline from creation to final approval.
• Ensure consistency in pricing policies across regions and commercial teams.

The platform had to support multiple commercial profiles, including Sales Directors, Regional Directors, Specialist Sales Representatives and General Sales Representatives.

The solution: a custom platform for commercial pipeline management

Offing designed and developed a tailor-made web platform focused on efficiency, control and scalability.

The solution enables Knauf to:

• Manage special pricing conditions and commercial terms in a single centralised system.
• Define approval workflows according to role and responsibility.
• Provide each user with access to the information and actions relevant to their position.
• Maintain full traceability of offers throughout the approval process.

Technology and architecture

The platform was built using a robust and scalable architecture:

• Backend: Symfony (PHP), ensuring stability, security and long-term maintainability.
• Frontend: React, delivering a modern, responsive and intuitive user experience.
• Role-based access control: Allowing fine-grained permissions aligned with the organisation’s commercial structure.

Results and value delivered

Thanks to this platform, Knauf has been able to:

• Standardise: The management of special commercial conditions.
• Improve control and visibility: Across the entire offer pipeline.
• Reduce errors and manual processes: In pricing management.
• Accelerate approval cycles: While maintaining governance.

Offing: technology aligned with business processes

This project reflects Offing’s approach to enterprise solutions: understanding complex business processes and translating them into digital platforms that improve efficiency, control and scalability.