Success Story: RosiComposer, the online industrial kitchen configurator for Rosinox (Ali Group)
Digitalising the commercial process with an advanced visual configurator. Rosinox, part of the international Ali Group and a leading manufacturer of professional kitchen equipment, needed a tool to simplify and speed up the configuration of industrial kitchens for its sales network and distributors.
Before digitalisation, creating a complete quote required hours of manual work: selecting modules, checking compatibility, searching for technical files, CAD drawings, and ensuring prices were up to date. This made the process slow and highly prone to human error.
To solve this, Offing developed RosiComposer, a web platform that centralises and automates the entire workflow.
The Challenge: configure complex industrial kitchens without errors — and in minutes
Configuring a professional kitchen involves:
- Hundreds of available modules
- Multiple accessories and optionals
- Compatibility and dependency rules
- Dynamic and updated pricing
- Mandatory documentation (technical sheets, CAD plans, etc.)
The tool also had to be intuitive, flexible and ready to grow with Rosinox’s catalogue.
Offing’s Solution: RosiComposer, a fully customised visual configurator
Offing built an online tool that allows sales representatives to visually configure industrial kitchens, adding modules, accessories and optionals with full control over compatibility and requirements.
Key Features
- Visual configuration of industrial kitchens: Sales teams can assemble the kitchen module by module, viewing the layout and specifications in real time.
- Advanced compatibility management: The system checks incompatibilities between modules, accessories and optionals, ensuring that every configuration is technically valid.
- Centralised and always-updated pricing: RosiComposer uses a unified pricing system for all sales representatives, avoiding inconsistencies across delegations.
- Automatic quote generation: Quotes are created in minutes, including item breakdown, totals and reusable versions.
- Integrated technical documentation: Each quote automatically includes:
✓ CAD drawings (.dwg)
✓ Technical sheets
✓ Installation details
This eliminates hours of manual work and ensures documentation is always accurate. - Centralised quote management: Sales reps can consult, duplicate, version and organise all quotes from a single panel.
Technology & Architecture
- Front-end: React + TypeScript
- Back-end: Symfony / Python (depending on module)
- Configuration engine: Advanced logic to handle compatibility and business rules
- Integrations: Internal catalogue, pricing system and technical documentation
- Infrastructure: Docker + scalable cloud environment
Results & Added Value
RosiComposer has completely transformed Rosinox’s commercial workflow:
- Massive time reduction: Complete quotes now take minutes instead of several hours.
- Elimination of human error: Compatibility is guaranteed by the system, not by the salesperson’s memory or experience.
- Unified commercial process: Everyone works with the same updated information, tariffs and documentation.
- Higher sales efficiency: With faster processes and less manual work, sales teams can serve more clients and close more opportunities.
- Scalable and future-proof: The configurator supports catalogue expansion and new compatibility rules without reworking the system.
Empowering industrial kitchen sales through technology
RosiComposer has become a strategic tool for Rosinox, supporting sales teams and ensuring precise technical documentation for every proposal.
At Offing, we build technology that accelerates processes, reduces complexity and enhances commercial performance.